Logo Design Blog

Expert tips, tutorials, and inspiration to help you create the perfect logo for your brand.

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Websites
What to give your web designer before they start (a brief you can copy)

Many website projects lose their first weeks to questions that a one-page brief answers. What to put in it, what goes wrong without it, and a version you can copy.

7 min read

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Brand Assets
How to add a favicon to your website on WordPress, Wix, Squarespace or Shopify

The tab icon is a separate file, and most site builders hide it in a setting of its own. Which files you need, where each platform keeps the setting, and why the old icon lingers.

7 min read
Brand Assets
Logo file formats explained: SVG, PNG, EPS and when to use each

A printer wants a vector, the website wants an SVG and Instagram refuses both. Here is what each logo file format is for, and how to check that a file is what it claims to be.

7 min read
Brand Strategy
5 signs your logo is hurting your brand, and how to fix each one

Most logos that hold a business back have one of five problems, and most of them can be fixed without starting over. Here is how to spot each one and what the fix involves.

6 min read
Logo Design
How to design a professional logo in 5 steps

A professional logo comes from a few decisions made in the right order. Here they are as five steps, followed through for one small business from the first sentence to the favicon.

8 min read

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